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Do you want to learn more about how to sell & market SaaS to large enterprises? About SaaS financial model, performance metrics and required cultural and organizational changes? And also about pricing models, sales process design, sales enablement, account based marketing and more? For those of you living in the bay area, I highly recommend the fantastic Stanford course BU 105, taught by energetic Chuck DeVita and with incredibly inspiring speakers. Franziska Bossart

Head of Group, Group VP and Board Director, Digital Lighthouse Program

Couldn’t agree more Franziska Bossart. This has been a fantastic learning experience. Thank you Chuck DeVita for putting this course together and giving us the invaluable opportunity to learn directly from thought leaders in the Enterprise SaaS space. Varun Shrimal

1st degree connection 1st Enterprise Sales, Stitch Labs

I am your new listener for the “Selling & Marketing SaaS to the Enterprise” course. It was great meeting you yesterday. As the CEO & founder of a SaaS company with over 1000 paying b2b organizations, I was sure I knew everything about SaaS but you blew my mind. That’s unbelievable! Dimitry Dontov

Thank you so much for running this class – I thoroughly enjoyed it and learned a lot from you. As you know, at Atlassian, we are a Server + Cloud company, making the transition to a Cloud-only company. I am interested in specific case studies of companies that did this transition and what they learned from it (like the Tableau case in your notes). Anutthara Bharadwaj

Chuck’s amazing course at Stanford University – BUS 105. Cloud Computing and Subscription Models: Selling and Marketing SaaS and Mobile Solutions to the Enterprise. Highly recommend it to every Founder, especially if you are building software products. Sergiy Tsymbal

Director, LITSLINK

I’d like to take advantage and thank you for a very interesting course. The combination between your part ( which is very knowledgeable ) and the guests you have selected is excellent. Amir Shalev

CEO, STONS

Thank you once again for an amazing course!
It helped a lot to understand better how things work and how I need to upgrade our company’s processes, approaches, policies, strategies, and basically – everything important. I’ll recommend this course to all my peers. Serge Tsymbal

Chuck has created a masterclass on SaaS that spans multiple fronts of what it takes to launch and grow a competitive business. He blends the fundamentals of SaaS economics and strategy in an applied setting, together with great leaders and practitioners from the real world. Highly recommend Chuck and his cours… Harsh Jawharkar

VP, Marketing, Enterprise Cloud, Platform, & Ecosystem, Slack, Zendesk, and Narvar

Chuck is a purveyor of knowledge in the SaaS industry. He adds value by providing information that is actionable and paves a path to execution in an industry where it’s important to move swiftly and intelligently. Chuck is certainly a thought leader to follow in the world of SaaS and opportunities to learn from him. Larissa Keiser Cantanho

Head of Global Professional Services Operations, Looker | INSEAD

Chuck’s class at Stanford on Sales and Marketing for SASS Software is hands down the best. He not only has extensive knowledge of various sales and marketing strategies, tools and best practices but a solid network of executives whom he brought into classes as guest lecturers.
Suyash Joshi Suyash Joshi

Developer Advocate, Oracle

Chuck is a world class SaaS marketing expert. Though I was taking his class at Stanford as a learning experience to understand how the SaaS world operates – he equipped me with tools (and I am sure others like me in the class) and provided enough impetus that SaaS is an exciting new world out there that anyone can. Harsha Venkatesh

Director Product Line Management, Enphase Energy

Chuck has a deep knowledge of and passion for selling and marketing SaaS solutions to the enterprise, which was immediately clear in the class I took from him at Stanford. His enthusiastic presentation of the factors required to be successful in that market, including the key metrics in the SaaS business model. John Bard

Senior Director of Analyst Relations, C3.ai

Chuck brings the common-sense methodology to the Selling & Marketing SaaS Solutions class. His wealth of knowledge, speaking skills and style, and practical expertise make this class a must for anyone in cloud-computing solutions sales or revenue-growth roles. I strongly recommend taking this class. George Brisker

President/Owner, Handyman Connection of Mountain View

Chuck is like an Encyclopedia for strategic selling, optimizing sales operations, and driving business growth. He is a “Presidents Club Veteran” and possesses the experience & insight to help students of selling get to goal, and sales departments beat their quota. I highly recommend aligning yourself with Chuck. Taelen Lewis

Mid-Market Account Executive, Box

Excellent class being taught by Chuck DeVita at Stanford’s continuing studies program. Great class replete w/ current materials and anecdotal info w/ great guest speakers who’ve thrived in start-up environments building businesses run by passionate individuals working to create great teams. Bart Adao

Market Development, Panasas

I have had the pleasure of knowing Chuck for over ten years. Chuck is not only an experienced sales veteran, he is also passionate about teaching sales strategy and execution. As long as I have known Chuck, he has been teaching the best and the brightest at Stanford. Chuck doesn’t rest on his laurels, though: he is keen on continued learning about the evolving field of selling, as evidenced by his attendance at this year’s SF Sales 2.0 conference and deep knowledge of new, proven technology. Anneke Seley

CEO and Founder, Early Oracle Digital Sales Leader, Founder of Oracle Inside Sales, Reality Works

As Interim VP of Sales at OQO, Chuck was able to effectively help OQO to develop and implement sales processes, manage some difficult human resources issues, and create an excellent compensation plan that drove revenue and sales goals. Shivani Ganguly

Interim & Consulting CFO, TextMe, Inc

I am proud to have studied at this university with a team full of ambitious people who continue to pursue excellent results. I learned a lot from everyone, it was a great experience – more than I ever imagined. Thanks for the support and friendship of my colleagues at the university and at the house. And a special thanks to my teachers Chuck DeVita and Daniel Elizalde . #IoT #ProductManager #Cloud #SaaS #Stanford Marc Canabou

Product Manager

Jose Miguel Lozano

Senior Sales, Marketing & Strategy Leader: Software (Cloud-SaaS), Renewable Energy, IoT, GIS San Francisco Bay Area

I’m really enjoying the class. The content is perfect and right in line with what I was looking for. Rene Alvarez

Thank you for a great course, Chuck! I really enjoyed the 6 weeks and wow, I learned a lot about sales and SaaS organizations coming from a marketing background at VMware which sells almost all through perpetual licenses. Audrey Van Zee

Global Partner Marketing, VMware

Fantastic course over the past 6 weeks at Stanford, Chuck. I really enjoyed the class and walked away with far more knowledge. The guest speakers were top notch and I’ll keep your class notes for excellent ongoing reference. Vasu Madabushi

Chuck has created a masterclass on SaaS that spans multiple fronts of what it takes to launch and grow a competitive business. He blends the fundamentals of SaaS economics and strategy in an applied setting, together with great leaders and practitioners from the real world. Highly recommend Chuck and his course at Stanford. Harsh Jawharkar

CMO, Narvar

Chuck is a purveyor of knowledge in the SaaS industry. He adds value by providing information that is actionable and paves a path to execution in an industry where it's important to move swiftly and intelligently. Chuck is certainly a thought leader to follow in the world of SaaS and opportunities to learn from him are not to be missed! Larissa Keiser Cantanho

First, I would like to start by letting you know that I thoroughly enjoyed the class and that I really appreciated all of the hard work that you have clearly put it to every single one of your slides.

Every speaker that we had was extremely relevant to my career and I’m very thankful for have had the opportunity to take this class. Keep in mind I live in Los Angeles, and I commuted to every single class. Glad I made it! Felipe Uribe

Yesterday’s session by Judy Loehr was brilliant.

Your first session exercise (15 words) and her presentation brought lot of clarity on what the narrative should be for the customer (while it sounds obvious, but most of the time, we end up discussing the Product and not the benefit). Uma Natarajan

Chuck’s class at Stanford on Sales and Marketing for SASS Software is hands down the best. He not only has extensive knowledge of various sales and marketing strategies, tools and best practices but a solid network of executives whom he brought in classes as guest lecturers. Suyash Joshi

Dear Chuck, Just wanted to follow up to say how impressed I was with everything. From your presentation to the interview / discussion with Rob. Everything discussed was music to my ears and I really felt like you both touched on points which impact me on a daily basis. Ashlie Cloudt

First of all, thank you so much for the quality of your class. I attended several programs of that type in the past (continuing studies/executive education) at INSEAD and Sorbonne Business School and I can tell you that your class not only meets highest academic standards but also is literally a gold mine of actionable learnings for my daily work. Remy Claret

I am in your class BUS 105, and I want to thank you for an awesome class this week. I cannot tell you how excited I am about this class. I especially liked how you summarized and pointed out the take home lessons, as you interviewed Mr. Woodward. I can tell it’s going to be a great class, and I can’t wait! Isabel Valle

Thanks to you, I learned quite a bit about SaaS and sales in a very short time. I’m really enjoying the class. Patrick was an impressive speaker. You were very kind to select my assignment for presentation to the class. That was a real privilege – thank you! I found the readings particularly valuable. For me, Benioff’s “Behind the Cloud;” Steve Blank’s “Epiphany;” and Clara Shih’s “Facebook Era” were outstanding suggestions. I’ll check back on your GPG website for future book suggestions.

Going forward, I’d like to stay in touch. Chuck, well done! I truly appreciate the inspiring class. With best regards. Doug Bailley

Great material. I’ll look forward to hearing more tomorrow… I very much enjoyed your class. It has given me a stronger understanding of SaaS, and also sales/marketing fundamentals. After selling our virtualization software company to Intel, I’m searching for my next CFO position. And would look forward to implementing SaaS. Best Regards, Dave Pefley

I would like to thank you for your professional course BUS 105 CLoud Computing at Stanford University. Now, I am so interesting in SaaS. Sincerely. Ricardo Rojas

Thank you for a great class. One of the interesting aspects of going into solo consulting is that often I am the only marketing person at my client. The opportunity to discuss marketing strategy at a high level with peers is very valuable. Ricardo Rojas

Hi Chuck, Your class has been great, and I am introducing to you through this email, my brother, Neal, who has a SaaS startup. He would like to get your advice as a consultant on his company’s sales and marketing plans. He will reach out to you for a mutually convenient date if you are available for take on new clients. See you next Tuesday. Ricardo Rojas

I love your class – I work as a SAAS sales rep at Netsuite where I focus on new business (not account management) targeting small & medium sized businesses AND enterprises (I have 2 over $500K annual subscription deals in my forecast and so your class is VERY relevant for me 😉
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Will you be offering the sales course again in the Fall at Stanford? I just took the course last quarter and would like to recommend it to a friend of mine Dave Hassell who has a startup called FifteenFive and is working through whether to target small or large enterprises. I can’t find it on the website. Thanks. Raja

Chuck, thanks for the opportunity to participate in your class tonight. I very much enjoyed the experience, and look forward to speaking with you next week at SaaS University. Please encourage your students to follow up with me on topics I can help them with. I am eager to share my knowledge and network to expand and participate in this evolution of SaaS for the Enterprise. Mark Pecoroaro

Sr. VP, Accept Software

Greetings from Europe. Dear Chuck, How are you doing? I was your student at Stanford University for the course on “Getting Your First Customers” in the year 2002. I used to work in Palo Alto those days. Your lessons were very helpful to me. Thank you so much! Best Wishes. Shankar AVSB

I hope you’ve been well! I wanted to thank you again for the course. I got so much more out of it than I ever thought I would. I’ve also told some friends/peers about it and have shared the Fall quarter details with them. Katy Rogers